In the coming weeks, this mini-eBook, along with the others, will also be available from Amazon, Barnes & Noble, the Apple Bookstore, Kobo, and Sony.  The folks at Smashwords have been working their butts off implementing all of the distribution deals that they have been put in place.  Given the fragmentation of the eBook market that currently exists, where the retailers each have their own formatting requirements (unlike the world of print publishing), Smashwords is solving a real problem in bridging the technology gap and helping authors reach as many readers as possible.  It’s exciting to watch and to be a small part of Smashword’s quest.

A coworker got his iPad this weekend, so I checked out what my eBooks look like on it.  I’m very impressed and eBooks may end up being the killer app for the iPad.

The Reader is Horizontal

As I wrote yesterday, this week is “Read an eBook Week.”  While the printed book is in no danger of extinction, technological innovations, as well as business model innovations, make it clear that the way books are produced, distributed and bought is rapidly changing.

It’s new, it’s green, it’s hot.

Sorry, that sounded a little too much like blowhard Tom Friedman.  Let me start over.

Last fall, when I was in San Francisco de Quito, Ecuador, researching my next book, The World is Green, Sweaty, and Concave, I had a conversation with the cab driver who drove me to the airport about the International Monetary Fund’s Latin American policy and its impact on the  nanotechnology research incubators being established in the former rustbelt of the United States.  When he’s not driving his cab, Pepe is a student at the local university and heads an internet social-media startup…

Sorry, I did it again. One more time, I promise to be good.

EBooks, I was talking about eBooks and the coming revolution…

Last fall, I was talking to some acquaintances, ordinary writers with families and boring day jobs, not high-tech entrepreneurial cabbies from exotic countries, about the changes in publishing, and in particular POD publishing technology and eBooks.  For very little cost, it’s now possible for any writer to publish a book, in digital or print form, and sell it on the internet.  Whether or not it gets any attention at all and sells beyond the small circle of the writer’s friends is another question.  I’m still old-fashioned enough to be skeptical about self-publishing and aside from this blog, I’m still going at it the old fashioned way: trying to convince someone else to publish me.

But I was intrigued.  The biggest challenge to me was the fragmentation of the EBook market in technological terms.  There’s the Kindle, there’s the Sony Reader, the Fictionwise EReader, the Barnes & Noble Nook, and now Apple’s iPad.  All of these devices are closed and proprietary to some degree or another, but more importantly, are tied to specific content distributers.  If you want your book to be available to the widest possible audience, you really need to be able to support all those formats as natively as possible and get connected in to those devices distribution channels.

As a lowest common denominator on the format question, you can use PDF, but PDF documents only work well on real PC’s and not on dedicated devices with smaller screens.  PDF files are composed of fixed pages that don’t display well on smaller screens.  Either the device shows the entire page making the text too small to read, or if you can zoom in, it makes for very awkward reading as you have to slide the enlarged page left and right and up and down as you are reading.  A cumbersome reading experience, especially if you are trying to enter into John Gardner’s fictive dream.  The device, like a real book, needs to dissolve out of our consciousness as we read.  In order to create the proper reading experience, the text needs to be reflowed dynamically for each device, something that PDF doesn’t do well at all.

There’s another practical matter to consider about PDF format as well.  Since it only works really well on a computer, it means that in order to read it you have to be sitting at a computer.  By necessity, I do a lot of reading at my computer these days.  My writing is published in ezines and I read a lot of them along with various blogs that I follow, but that’s hardly the way I done reading for most of my life.  The word sprawled comes to mind as in,  “Sprawled on the living room couch.”  Most of my reading is done horizontally unless it’s not possible, such as when I’m reading from my computer screen or incarcerated on an airplane.  I guess it’s possible to sprawl on an airplane, but it’s not very row-mate friendly.

And in bed.  I read in bed.  I have to confess that my aluminum unibody MacBook is the sexiest piece of hardware I’ve ever seen, but it’s too awkward to curl up next to it in bed.  Mrs. Bubbers would have a problem with that too.  So, the small book sized devices offer the most natural reading experience and cannot be ignored. The vendors of these products won’t let you with all those pictures of happy readers outside sprawled out under maple trees gazing at their devices.

While I was pondering these questions, I discovered Smashwords.com, which I discussed in yesterday’s post.  Smashwords solves several problems at once.  First, it provides the technology to transform your book into all the common formats used by the most popular devices.  Second, through their business relationships, they provide access to the supply chains that are supporting all the various devices.  Still, there’s the marketing challenge that you need to solve on your own, but at least the technical barriers are removed.

I stuck my little toe in the water and signed up with Smashwords as an author.  While I’m still working on a book-length collection of short stories to be published by someone other than myself, I wanted to see how the Smashwords process works.  I selected a memoir that I had written several years ago that had been published in the Oregon Literary Review and set to work formatting the Word document according to the Smashwords style guide.  It took a few attempts to create a document that would look good in all the published formats after the Smashwords meatgrinder  got through with it and also to get approved for their premium distribution program, but in the end, it was a lot simpler than I had expected.

Meta-memoir

The personal essay, or memoir, that I chose for my little experiment was a piece that I wrote several years ago.  It marked my return to serious writing after having quit in my late twenties.  The usual reasons: frustration at not getting published, building a career in software development, starting a family, etc. While in the middle of a thoroughly enjoyable (but harmless) middle-aged crisis, I decided I wanted to start trying to write again.  Unfortunately, I was at a loss as to where to start and the doubts about my talent had never gone away.  Fiction, making things up, was very daunting.  I contacted an old friend from my college days, also a writer, who is now an English professor and teaches, among other things, composition.  She suggested that instead trying to tackle a piece of fiction right away, I try to “get my swing” back by writing a personal essay.  She assigns personal essays to her freshman composition students as a way of helping them work through their fears of writing.  She also sent me a copy of one of her own personal essays that she gives to her students as a sample.  “Don’t worry about what it’s about, just as long as it means something to you,” she said.

When I read her essay, I immediately understand how I should approach my own.  Her first-person narrative was written using the iceberg approach.  Like an iceberg, the part that you see, the part that’s apparent, is only the tip and it’s supported by a huge part that’s hidden underwater.  For a memoir, the part that’s hidden, but still felt by the reader (if you do it right) is the emotional part.  It’s the part that resonates on an almost unconscious level with the reader.  It’s not necessarily an easy thing to do.  If you write too little, the reader literally has no idea what you’re talking about.  That’s what happens when young writers spend too much time in literature classes focusing on the subtleties in great writing.  Get too subtle, however, and you become obtuse.  On the other hand, if you write too much, you leave no emotional space for the reader to inhabit.

Maria’s essay was perfect, and in the years since we were students, she’s mastered the approach.

Since we were always a bit competitive,  when we don’t deny it, I decided to try the same method and see what I could do.  As a topic, I chose a writing workshop that I had taken in my last year at college.  It stood out for me because I remembered at the time how important to me it was and how nervous I was even applying to get accepted into it.  That was where I began.

A month later I, had completed it and it had been a journey.  I’m not one of those who tends to think of writing as a form of therapy.  If you need therapy, see a therapist.  Nonetheless, during the course of working on the essay, I rediscovered a person I had forgotten.  I’ve had no problem writing fiction since then.

For my trial run through Smashwords, I took another pass at the essay and polished a few things that suddenly, four years later, struck me as embarrassing and uploaded it as an eBook.  At about 9,500 words, it’s a pretty short book, so I priced it at $1.00.  It took several months, but the Barnes & Noble version finally showed up a few weeks ago.  I’m still waiting for Amazon.  This is all new for both Smashwords and the channels and they’re still working out the technical kinks.

As part of my participation in “Read an eBook Week,” the already low price of $1.00 has been reduced to free.  You can “purchase” it and download if from Smashwords here.

Unlike most of my fiction, a happy ending…

As a final note, after reading Maria’s essay, I wrote back to her and urged her to send it out for publication.  Neither of us knew that we were submitting to the same place, but much to our surprise, both of our essays were published in the same issue, so in the competition that we don’t really have, it was either a tie or we both won.  I prefer the latter.

“Shadow Ball,” by Maria Pollack, Oregon Literary Review, Vol. 1, No.2

Living in Interesting Times

This week, March 7 through 13, is “Read an eBook Week.”  Mark Coker, the founder of Smashwords.com, has an interview at Huffington Post with Rita Toews, who created the annual event in 2004, long before all the recent hoopla and turmoil in the publishing industry regarding pricing, devices, digital rights management (DRM), Google’s attempt to monopolize access to every book ever printed, Apple declaring war on Amazon, and Macmillan picking a fight with Amazon while bloodying the collective noses of its authors.  Add to that mix a reading public getting very used to “free” content on the internet and print on demand (POD) technology and things are getting very chaotic.  The publishing business as we have known for the past hundred years or so is rapidly changing, but it’s hard to know what it’s changing into.  Gutenberg knew he was changing the world but probably never imagined that his printing technologies would drive the Renaissance and create the modern world.

Maybe we’re on the verge of some new Renaissance, maybe we’re not.  Where things are going right now is completely unknown.  Unknown to the publishing houses, the major retailers, literary agents and the technology enablers.  All of the people who are supposed to understand their markets and their businesses are clueless.  Some are embracing change, others resisting it, all are jockeying for position and trying to corner markets no one can understand.  Some are heroes, some are villains,  some are both at the same time.

The publishing houses, aware of what happened to the music industry, have not resisted the digital revolution, and have been offering their books in digital formats for several years now.  eBooks still make up only a small percentage of their total sales, but each year the percentage increases significantly, fueled by improvements in eBook devices.  Growth is still hampered by one major factor: The lack of a single electronic format that works seamlessly across all devices.  If eBooks are going to displace print books, it’s going to be an uphill battle.  If you include the codex, the printed book at nearly two thousand years of age, is still the most perfect communications device ever invented.  All it takes to read a book is at least one eye and one hand.  No expensive electronic equipment, batteries, Wifi, or USP port required.

Unfortunately, this problem is not going away and it’s actually getting worse because the major players are hell-bent on monopolizing the distribution channels.  Amazon, to its credit, has created the most successful eBook reader to date, the butt-ugly Kindle, and has done more to popularize eBooks than anyone else, but they use the eBooks themselves as loss leaders in an apparent strategy to become the sole means of distribution, able to dictate prices to suppliers.  If that doesn’t sound so bad, go ask a former employee of Rubbermaid what they think of Wal-Mart.

To the rescue came Apple, with its announcement of the iPad, and its own eBook pricing model.  Instead of being a retailer, Apple will function as an “agent” of the publishers.  Publishers get to name their price, and Apple will take a 30% cut.  Macmillan immediately took advantage of this and demanded the same kind of deal from Amazon.  Initially Amazon refused and retaliated by removing the buy buttons from all Macmillan and Macmillan imprint books on their site.  Eventually, Amazon had to give in.  Interestingly, it took over a week to restore all the buy buttons when it had only taken them a few hours to remove them.  I’m a computer guy, and quite frankly, that does not compute.

While this battle was going on, I visited various blogs and news sites where this was being discussed.  There was the Amazon-is-evil faction, there was the Steve Jobs-is-evil faction, and there was Micro$oft Sucks faction, even though Microsoft didn’t seem to have anything to do with it.  Then there were those blamed it all on those greedy publishers and authors (note that this is the first time in this article that the actual creators of “content,” authors, are mentioned).  While there are some authors who earn millions of dollars from their writing, the other 99.9% have to have day jobs.  Greed is not an option for them.  Unfortunately, our consumption driven society seems to regard “everyday low prices” as a right, no matter if denies everybody else the chance to make a living, or forces third-world sweatshop workers to live in poverty, or causes environmental devastation in Asia.

Obviously, eBooks should cost less than their print counterparts, but it still costs money to create them.  Aside from the author, there are editors, proofreaders, graphic designers, marketing managers, advertising copywriters, lawyers, and accountants all involved in producing them.  All of them are entitled to be paid for what they do.

I complain as much about the major publishing houses as any other unpublished author, but there are a few things that I’m willing to accept.  I wish that HarperCollins hadn’t inflicted Sarah Palin’s ghostwritten nonsense on us.  On the other hand, it was HarperCollins that took a chance on first time author Ryan Smithson’s important memoir, The Ghosts of War.  Trash finances art.  This has been true ever since the beginning of both trash and art.

Apple shouldn’t be given a free pass in this.  They are not a white knight.  It’s true that they are adopting a strategy that is the exact opposite of what they did with the iTunes store, where they dictated terms to the music industry.  Their goal, however, is no different than any of the other players in this game: to gain proprietary and monopolistic control over the book publishing business.  The danger of this is made apparent by an action Apple took recently in censoring iPhone applications.  Based on some complaints from a family-values group, Apple removed all adult-oriented applications from its iPhone App Store.  Along with all the strip-poker games and hottie-of-the-day viewers, applications provided by literary magazines, such as  Keyhole Magazine, were removed because the short stories had adult language and controversial themes.  What will Apple do when they open their bookstore and the family values crowd complains, as they always do, about Lolita, Ulysses, The Catcher in the Rye, and The Adventures of Huckleberry Finn?

A Smashing Idea

In the midst of all this chaos is internet startup Smashwords.com, Mark Coker’s eBook publishing company.  It’s not a publishing company in a traditional sense, but acts as a distribution company.  For no upfront cost, an author can upload his or her ebook where it is made available for purchase at a price set by the author.  Smashwords takes a set percentage of whatever the price is for each sale.  Additionally, an author may choose to make his or her book available for free or to allow the purchaser to name their own price.

In order to make the books available to the largest audience possible, Smashwords provides the books in a variety of formats, including Kindle, Barnes & Noble ereader, Sony ereader, and adobe PDF.  It takes a lot of technical wizardry to take a single Microsoft .doc file from an author and to publish to all those formats, and to have them look reasonably good.  A program, affectionately known as “The Meatgrinder,” does a pretty good job of it, provided the author has followed some strict formatting rules. Given the fragmented technical landscape that now exists with all the competing digital formats, the Meatgrinder, is the key technology.  As a software product development manager, I tip my cap to Mark Coker and company.  They looked at an emerging market and asked, “What’s the specific problem that needs to be solved, what can we do about it, and can it be a viable business?”   They’re still in start-up mode, but they seem to have put more thought into it than all those hare-brained companies that fueled the first internet bubble in the late 90’s.

Unlike any other business that offers its services to unpublished authors, Smashwords doesn’t try to scam writers.  Unpublished authors are a particularly vulnerable bunch.  Vanity presses, illegitimate agents, and other unseemly types prey on writer’s dreams and separate them from their money.  I wrote about this in a post last year.  Even POD publishers who ask for nothing up front, push all sorts of premium services that can end up costing an author thousands of dollars just to publish a book that will be bought only by the author’s family and long suffering friends.  Smashwords is completely up front about it.  “You aren’t going to make a lot of money,” they say, nor do they try to sell you premium marketing or editorial services or make any money outside of what they make from selling books to customers.  They don’t do any advertising for your book either, they’re honest about that too, and that’s what you get for no money down.  Marketing is your job.

The honesty in a field normally filled with scam artists is refreshing.

In addition to individual authors, there are also some small publishing companies that have signed up with Smashwords that have published multiple titles.  In that case, the companies are providing the sorts of things that traditional publishers do – editing, cover art, marketing – and are using Smashwords as a sales channel.

Smashwords has also made distribution deals with the other major retailers.  All Smashwords books that meet a set of formatting standards are shipped electronically to online retailers such as Amazon, Sony, and Barnes and Noble.  More relationships are promised to be on the way.  This is a very shrewd strategy.  Let the war among those giants rage on, and in the meantime, do business with all of them.

This may be a glimpse of what the future of publishing will look like.

We are the world, in prose.

One of Smashwords most recent releases is short story collection, 100 Stories for Haiti, the brainchild of a group of editors and writers in Europe.  About six weeks ago, in the aftermath of the Haitian earthquake, word went across the internet that submissions for the book were welcome from all around the world.  Smashwords had signed on to handle the ebook distribution.  One hundred percent of the proceeds are going to the Red Cross for Haitian relief.  It’s an absolutely brilliant idea and it’s also nice to see that while the rest of the publishing industry is scheming how to corner this or that market, a grassroots movement can leverage technology in a new and creative way and actually do something altruistic.

I’ve bought my copy and it was well worth the money I donated.  It’s filled with exceptional writing.  Kudos to Smashwords and all the writers who contributed.

Books mentioned:

Ghosts of War

Ryan Smithson. Collins 2009, Hardcover, 336 pages, $5.75

Lolita

Vladimir Nabokov. Vintage 1989, Paperback, 336 pages, $8.28

Ulysses (Penguin Modern Classics)

Declan Kiberd (Introduction). Penguin Classics 2000, Paperback, 1040 pages, $9.84

The Catcher in the Rye

J. D. Salinger. Back Bay Books 2001, Paperback, 288 pages, $6.80

Adventures of Huckleberry Finn (Oxford World’s Classics)

Emory Elliott (Editor). Oxford University Press, USA 2008, Paperback, 352 pages, $3.63

These current-day price wars conducted by giant retailers remind me the the transformation of the business my father was in for forty years.  He was, by profession, a pharmacist.  He was also a businessman.  He owned the neighborhood drugstore in our section of Elmhurst, Queens.  After working his way through pharmacy school, serving in the Army during the Korean war, and then working in other people’s stores for a couple of years, managed to buy the neglected and rundown business in his own neighborhood.  From the time he bought the business in the early fifties until he modernized it in the early sixties, the store looked very much like the one in Edward Hopper’s painting.  Hopper is perhaps best known for his handling of light and the thing that strikes me about this painting is the light streaming out of the store into the darkened street.  It’s 10 PM and everything is closed but the drugstore.  The doorway in the shadow next to the store leads to the stairway up to the second floor where the druggist’s children are sleeping and his wife is waiting for him to close the store and come home.

The picture also prominently shows two hanging show globes.  Even after my father completely modernized the store, he had two antique standing show globes that he kept in the store windows.  From time to time, he would empty them out and change the coloring.  I remember helping him in the back of the store, filling them with water and tincture of this and tincture of that.  For some reason, I never knew what the hell these things were and what purpose they served and I never even thought to ask him.  With the help of Wikipedia, I now know they are a traditional symbol for pharmacies dating back to at least the 16th century.

My father took his profession and his responsibility to his customers and our community very seriously.  He considered himself a healthcare provider and his customers looked to him that way.  If they had a cold, or a fever, or a scratch, or a sudden rash, they consulted him first.  If it was something easy, he handled it.  If they needed to see a doctor, he patiently soothed their fears so that they wouldn’t be too afraid to go.  When they had seen a doctor, while my father filled their prescriptions they often asked him all the questions about their condition and their medication that they had been too afraid to ask the doctor.  Some people even called him “Doc,” just like in the old movies.

While my father was a health practitioner, and no one who knew him ever had any doubt that he did what he did because he loved it, he was also running a retail business.  Over the course of my life I saw it become more and more difficult.  When I was born, it might very well have been his dream that I too would grow up to be a pharmacist and he would hand his business down to me.  By the time I was a teenager, he had seen where the retail pharmacy business was headed and realized there wasn’t much of a future in it.  At least in the way he thought a pharmacy should be run.

We lived in a middle class neighborhood.  My father’s business was successful, so we were probably better off than most people, but we were not rich either.  We lived modestly in an apartment above the store even when we could have bought a real house in a slightly better neighborhood, as some of the other merchants on our street did.

My father’s store was pretty much like any other neighborhood drugstore at the time.  On the shelves near the front of the store where the various sundries one expects: combs, hairbrushes, shaving cream, toothpaste, shampoo.  There was a small counter with cosmetics, a cigar humidor and a candy counter next the cash register.  At the back of the store, on a raised floor, dominating the entire space, was the reason the store existed, the prescription counter.  While my father’s store carried all the normal drug store items, it was the prescription counter that was, as we call it in retail business-speak, the primary revenue center.

Other than my grandfather, who worked in the store dusting stocking the selves, and running deliveries, my father never hired any additional staff.  Over the years he occasionally had a temporary pharmacist come in so that he could take some time, but that was very rare.

As the sixties turned into the seventies and the seventies turned into the eighties, the retail pharmacy business changed drastically.  Chains were established, very often by  pharmacists of my father’s generation who liked business management more than they liked pharmacology.  Chains battled, then merged and became ever larger.  They became large enough to negotiate prices directly with pharmaceutical companies and HMO’s, open stores with floor space three or four times the size of the traditional (now labeled “independent”) drugstores.  They sold everything from lawn furniture to motor oil to potato chips.  The prescription counter was still in the back of the store, but it was the loss leader that drew you into the store so you could buy all the higher profit margin non-prescription items in the front of the store.

Somehow, through all of this, my father remained successful and left on his own terms when he retired comfortably in the early nineties.  The key may have been that he never actually tried to compete with the chains the way they competed with each other.  He didn’t fill up his store with aisles of toys, housewares, and car fresheners.  Instead he focused on filling prescriptions personally while his customers waited.  I remember seeing him behind the counter when the store was busy, deftly filling one prescription after another, banging out the labels two-finger style on his Hermes Rocket, and talking to his customers.  I may be exaggerating, but I don’t think anyone ever had to wait more than ten minutes to get their prescription filled.  So, while the chains used the prescription counter to get customers in the door to buy other stuff, my father used the prescription counter to get them to keep coming back.

He was the last of his breed.  The other neighborhood drugstores in our area either went out of business or got acquired by the chains.  Newtown Pharmacy at 91-09 Corona Avenue in Elmhurst was the last to go.  One fact is telling:  When he retired, he didn’t sell the business, he sold the building.

Last week I needed a prescription filled.  I brought it to a nearby CVS in the morning.  I was told by a pharmacist technician who didn’t know my name to come back in the afternoon to pick it up.  That afternoon when I came back, she handed me the prescription and I made my way back to the front of the store.  I’m sure that same pharmacist technician won’t be there the next time I get a prescription filled.  On the way to the cashier, I picked up some blank recordable DVD’s, some AAA batteries for my wireless mouse, a spare light bulb for the lamp in my office, and a six-pack of Arizona Iced Tea.

As I stood in line waiting to check out I understood how my father stayed in business and competed successfully against the giants, why customers old an new brought there their prescriptions to him instead of the supermarket.  He provided personal, human service and didn’t treat healing and wellness like commodities.

Here’s NYU Professor Clay Shirky:

I’m always a little reticent to draw lessons from things still unfolding, but it seems pretty clear that … this is it. The big one. This is the first revolution that has been catapulted onto a global stage and transformed by social media. I’ve been thinking a lot about the Chicago demonstrations of 1968 where they chanted "the whole world is watching." Really, that wasn’t true then. But this time it’s true … and people throughout the world are not only listening but responding. They’re engaging with individual participants, they’re passing on their messages to their friends, and they’re even providing detailed instructions to enable web proxies allowing Internet access that the authorities can’t immediately censor. That kind of participation is really extraordinary.

The rest of the interview is available on TED.

Shirky’s insightful book about the internet revolution:

Here Comes Everybody

Clay Shirky. Penguin Press HC, The 2008, Hardcover, 336 pages, $7.90

That’s how it was for children then.  If the soundtrack of my childhood was provided by the Beatles, the quiet rumbling counterpoint was Vietnam.  I was far too young to truly understand or to be directly affected by the war, but there was no doubt that it mattered to the adults and near-adults around me.  It mattered to the neighbor’s son who got drafted and the other neighbor’s son who volunteered.  It mattered to the older brothers of my and my sister’s playmates who were old enough to be facing the draft.  It mattered to the Methodist church youth group and boy scout troop whose young leaders considered their options, some choosing to serve, some choosing Canada.  They were boys I looked up to, who carried the flag in the Queens Anniversary Day parade, who organized volleyball games at church picnics, who taught me how to hold a baseball bat, and who taught me how to tie a square knot.

Although I was too young to get drafted and both my older siblings were girls, there wasn’t one circle of relationships in my young life – family, school, neighborhood, church – that was left untouched by the war.  And not one adult in my life was left unaffected.  In the stoic silence of a friend’s father when a name was mentioned, in the joy in that same father’s voice when talking about his son’s imminent transfer stateside, in the funereal mood in another family’s living room presided over by a framed eight by ten on the mantelpiece, in my parents’ dinner table conversations about this or that person’s son, the war affected me in ways I am only coming to understand now.

These wars that we are fighting in Iraq and Afghanistan are not ours the way Vietnam was.    The men and woman who fight, and  their families, are but a small segment of our society.  They come from the rural regions, and from inner cities where military service offered a way out.  They come from families with patriotic traditions of service.  As of now, there are 140,000 troops in Iraq and over 32,000 in Afghanistan.  At the end of 1968, in contrast, there were of half a million troops in Vietnam.  During the Vietnam era, the draft raised over 2 million men for service.  As unfair as the process was, with deferments less easy to obtain by the poor and minorities, it still reached deeper into our society.  Today, most of us remain untouched by the wars in Afghanistan and Iraq.

These wars of today are given perfunctory coverage in the evening news, if they are covered at all.  The stories of the soldiers, their anguish and their terror suffered in our names, while we keep up with Angelina and Brad and Jennifer, are never heard.  The scars, physical and emotional, are invisible to most of us.

Ryan Smithson is a soldier in the Army Reserves from upstate New York who served in Iraq from 2004 to 2005.  Upon returning home, he began writing personal essays, recounting his time in Iraq and what it was like returning home.  Several of his essays have been published on the web and next month, his book, Ghosts of War: The True Story of a 19-Year-Old GI, will be published by Harper-Collins.

Ryan’s essay “A Little Taste of Death” appeared in the Summer/Fall 2007 issue of the Oregon Literary Review, his essay “Silence and Silhouettes” appeared in Shattercolors Literary Review, and his essay “Hard Canvas” appeared in Identity Theory.

Ghosts of War

Ryan Smithson. Collins 2009, Hardcover, 336 pages, $5.75

But we are dreamers and that makes us vulnerable to scam artists.  No matter how smart we are in everything else, we can fall prey to those who know where our buttons are: so-called literary agencies who charge reading fees or refer us to “critiquing services” (with a special discount of course), vanity presses, and hucksters selling books that will reveal the secrets to getting published.  You can find examples of this on the right sidebar of this blog.  I signed up with Google AdSense, which scans my content and feeds appropriate ads.  Given that this blog is about writing, they keep serving up scam artist.  Occasionally, they feed an ad for a legitimate MFA program, but for the most part, it looks like the classifieds in the back of Reader’s Digest.  If the mix of the ads doesn’t improve soon, I’m removing it.

A few years ago, when I was in a particularly mischievous mood, I visited the website of one of these fraudulent literary agencies, The New York Literary Agency, impressed by how creative they were in naming themselves.  I won’t provide a link.  You can Google them and find not only their site, unchanged, along with hundreds of other links to discussion boards that expose their fraud.  The website allowed you to submit a query to them for consideration.  Again, I was feeling a little mischievous, so here is how I filled out their questionnaire:

Name: Nick Caraway

How Did You Hear of Us: Web

Title of Work: Rising Sun

Synopsis: Jake has been wounded in the war and cannot have sex. He is in love with Brett, who is a nymphomaniac. Brett, whose  heart was broken when her own true love was killed, loves Jake, but sublimates her love by sleeping with all of Jake’s friends. This makes Jake cranky. They all travel to Spain where Brett has an affair with a young bullfighter who wears tight pants. Jake’s friend, Robert, gets jealous and beats the bullfighter to within an inch of his life.

Two days later, I received an email from Sherry Fine, Vice President of Acquisitions, expressing her interest in my work and asking my to send several chapters for further evaluation.

I admit I had some fun messing with them, but not as much fun as I am now having by posting this on my blog.

If you’re looking for something to help your writing or to re-motivate you, don’t bother clicking on the right-sidebar.  Find a workshop or get yourself a copy of John Gardner’s classic:

The Art of Fiction

John Gardner. Vintage 1991, Paperback, 240 pages, $7.93

In my job search I had been traveling from one modern glass box to another.  This was an image from an earlier, more personal time.  The storefront was glass and black, with striped awnings.  There were details in masonry and fine guilt-edged lettering and above all a simple symmetry of design that was both firm and tasteful.  In the windows of the storefront were the latest hardcover offerings for the coming holiday season.  Somewhere on one of the floors above the store I imagined was the office where Max Perkins pored over manuscripts from his discoveries: Scott Fitzgerald, Ernest Hemingway, Thomas Wolfe.

I stood there for a few minutes, catching my breath, opening a few more buttons on my coat in an effort to cool down.  People passed by me, taxi’s and bicycle messengers sped by in the street in front of me, taking no notice of the masterpiece of architecture in their midst.

But it wasn’t just the architecture.  It was a place where great books had been published.  Every young writer imagines walking by a city bookstore and seeing their book displayed in the front window.  My writing dream had temporarily been set aside during that tumultuous year when I was trying to find my first job and I was among the eleven percent of us who were unemployed.

The dream came back for a few minutes that day.  Then I had to move on.  I had to get to an interview in a glass box.

Epilogue…

That beautiful building still stands, but it is no longer owned by Scribner’s Sons.  The store is now owned by skin care and cosmetics retailer Sephora.  The publishing company itself is an imprint owned by Simon & Schuster.

The entire publishing industry is undergoing a complete implosion.  All the major publishing houses, Simon & Schuster included, are laying off employees and severely cutting back on new acquisitions.  That dream of seeing your book in the window of a brick and mortar storefront has become a dream of a past age.

Here’s an article from Time about the current state of publishing, and here’s an essay about the new publishing paradigm by writer and publisher Cantara Christopher.

Updated 1/25:

Yet another take on publishing in the twenty-first century at Ward Six.