eBook Week, Meta-Memoir
Sunday, March 7th, 2010The Reader is Horizontal
As I wrote yesterday, this week is “Read an eBook Week.” While the printed book is in no danger of extinction, technological innovations, as well as business model innovations, make it clear that the way books are produced, distributed and bought is rapidly changing.
It’s new, it’s green, it’s hot.
Sorry, that sounded a little too much like blowhard Tom Friedman. Let me start over.
Last fall, when I was in San Francisco de Quito, Ecuador, researching my next book, The World is Green, Sweaty, and Concave, I had a conversation with the cab driver who drove me to the airport about the International Monetary Fund’s Latin American policy and its impact on the nanotechnology research incubators being established in the former rustbelt of the United States. When he’s not driving his cab, Pepe is a student at the local university and heads an internet social-media startup…
Sorry, I did it again. One more time, I promise to be good.
EBooks, I was talking about eBooks and the coming revolution…
Last fall, I was talking to some acquaintances, ordinary writers with families and boring day jobs, not high-tech entrepreneurial cabbies from exotic countries, about the changes in publishing, and in particular POD publishing technology and eBooks. For very little cost, it’s now possible for any writer to publish a book, in digital or print form, and sell it on the internet. Whether or not it gets any attention at all and sells beyond the small circle of the writer’s friends is another question. I’m still old-fashioned enough to be skeptical about self-publishing and aside from this blog, I’m still going at it the old fashioned way: trying to convince someone else to publish me.

These current-day price wars conducted by giant retailers remind me the the transformation of the business my father was in for forty years. He was, by profession, a pharmacist. He was also a businessman. He owned the neighborhood drugstore in our section of Elmhurst, Queens. After working his way through pharmacy school, serving in the Army during the Korean war, and then working in other people’s stores for a couple of years, managed to buy the neglected and rundown business in his own neighborhood. From the time he bought the business in the early fifties until he modernized it in the early sixties, the store looked very much like the one in Edward Hopper’s painting. Hopper is perhaps best known for his handling of light and the thing that strikes me about this painting is the light streaming out of the store into the darkened street. It’s 10 PM and everything is closed but the drugstore. The doorway in the shadow next to the store leads to the stairway up to the second floor where the druggist’s children are sleeping and his wife is waiting for him to close the store and come home.